How the most ORDINARY Brand beat Dove and Bioderma

Plus an honest and amazing brand for me!

The extraordinary success of The Ordinary skincare line is a captivating tale of innovation, value, and consumer connection.

This brand, which hasn’t even hit its 10th anniversary, has managed to revolutionize the skincare industry and rise to the top of the most-searched skincare brands globally, even surpassing giants like Dove and Bioderma. But what exactly fueled this meteoric rise? Let’s delve into the key factors:

Affordable Pricing

The Ordinary disrupted the market by offering high-quality ingredients at surprisingly reasonable prices. This approach attracted a wide range of consumers seeking effective skincare without the hefty price tag typically associated with premium brands.

Ingredient Transparency

In a market clouded with complex formulations and vague ingredient lists, The Ordinary emphasized clarity. By listing ingredient concentrations on product labels, they resonated with an increasingly informed consumer base eager to understand what they were applying to their skin.

Simplicity and Focus

The brand’s minimalist approach in both packaging and product formulations stood out in an industry often criticized for its complexity and excess. This simplicity appealed to consumers looking for straightforward skincare solutions.

Social Media and Word-of-Mouth

The Ordinary’s rise was significantly boosted by positive reviews and testimonials from influencers, beauty bloggers, and skincare enthusiasts. The brand’s popularity spread rapidly through word-of-mouth, further amplified by social media platforms like TikTok.

Product Effectiveness and Brand Philosophy

The effectiveness of The Ordinary’s products fostered customer satisfaction and loyalty, leading to repeat purchases. Moreover, the brand’s philosophy of making quality skincare accessible resonated with a broad customer base.

International Expansion

By expanding its distribution channels and partnering with global retailers, The Ordinary made its products more accessible worldwide, further cementing its status in the skincare industry.

Value for Money

The Ordinary’s co-founder, Brandon Truaxe, identified a significant gap between the cost of skincare ingredients and the retail price of products. By focusing on delivering high-value products at lower prices, the brand managed to attract a large customer base, including those financially struggling due to economic downturns.

Understanding Market Trends

The Ordinary aligned with major consumer trends such as the demand for simpler formulations, no controversial ingredients, and minimalistic packaging. This alignment was crucial in their ability to meet new consumer expectations.

What entrepreneurs and businesses can learn from The Ordinary’s success is the importance of challenging established norms, offering innovative solutions, prioritizing transparency, understanding consumer struggles, and leveraging social media effectively.

This brand’s journey is a testament to the fact that with the right approach, even newcomers can shake up longstanding industries and achieve remarkable success.